It’s a fine line between getting social media right and oh so terribly wrong. I think that Bodyform’s marketing team got the tone, approach and medium absolutely spot on with it’s response to a disillusioned male Facebooker. Bodyform could’ve responded in writing, but to get the humourous tone across in exactly the right way so as not to appear negative or nasty, it had to be done with video (and a good actress). With 135,000 plus views in just one day and a joke that will stand the test of time, I’m pretty sure Bodyform will more get more than a penny’s worth from this social media triumph.
How often do you pick up your phone and shoot video without even thinking about it? Well, if you have young kids, you probably do it several times a weekend. Video is superb for many things (including keeping the grandparents happy), so why aren’t all small businesses taking advantage of this anxiety reducing medium?
Making videos used to mean big bucks, but not anymore. Here’s a few pieces of advice and links to help you make your first marketing video. This list is by no means exhaustive (I haven’t even touched on editing software for example), merely a taster to see that video is affordable, accessible and works.
- Making video is relatively easy and cost effective especially with the amazing technology in our smartphones, but sound quality is paramount for the end result to be watchable. Here the guys at Social Saturday Strategy show you a great way to get around the sound issue.
- Statistics show that adding video can significantly increase conversion rates and customer loyalty. (In case you need convincing!)
- Content can range from customer testimonials, product demonstrations, dialogues or monologues, but make sure the message is right and supportive of your marketing strategy. Have a look at these ‘how to’ guides for help with structure and objectives.
- Finally (for now), how do you get your video out to people once it’s made? Well, make sure it works on your website (homepage or landing pages, depending on your strategy) and, again from Social Saturday Strategy, get your video viewed.
I’d love to hear from you about your video dos and don’ts or examples of where it has really worked for your business, so leave your comments below.