Doug Richard’s School for Startups

Yesterday I met ex-Dragon Doug Richard and he gave me some straight forward, extremely useful feedback on a branding question I had. I jumped at the chance to ask him during a break at the Web Fuelled Business bootcamp at Sheffield’s Megacentre. He basically told me what I already knew, but to have it confirmed was music to my ears and ego.

The bootcamp was a superb event – and free! Doug and ex-Amazon executive James Dening conveyed an astonishing amount of information on all things web from SEO, SEM, SMM, E-commerce, Exporting, Adwords, Adsense, Remarketing and more!

Some of the bootcamp info reinforced my recent BTEC in Social Media for Business and some elements were completely new – how exciting: new stuff! Remarketing was especially relevant as I’ve just started an Adwords campaign. Remarketing basically drops cookies onto the computer of people who’ve previously visited your website and so when they next fire up a browser and visit a relevant site, your remarketing-targeted ad will, as if by magic, appear to them. This will keep happening until such times as you decide to switch it off. Well worth knowing about, don’t you think?

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