It’s a fine line between getting social media right and oh so terribly wrong. I think that Bodyform’s marketing team got the tone, approach and medium absolutely spot on with it’s response to a disillusioned male Facebooker. Bodyform could’ve responded in writing, but to get the humourous tone across in exactly the right way so as not to appear negative or nasty, it had to be done with video (and a good actress). With 135,000 plus views in just one day and a joke that will stand the test of time, I’m pretty sure Bodyform will more get more than a penny’s worth from this social media triumph.
So, you’ve put a nice cover photo up that explains your business, right? Have you had time to click on any of the other buttons in the admin panel to see what they do? Well, if you haven’t yet, then next time you log in, take a second and just click on the ‘Build Audience’ button and email your contacts. Tell them you’re testing the new timeline and if they want to follow you on Facebook, that’d be really great. What’s the worst that can happen?
If you don’t already know, 30 March 2012 is when life changes forever.
Ok, slight exaggeration. It’s when we all get automatically updated to Facebook Timeline (the new Facebook pages layout), whether we like it or not.
You may have created your new-look page already and be perfectly happy with the timeline layout. Or you may be in complete panic mode and have no idea what this means or how to handle the change. My advice when it comes to Facebook is to use guides such as Nonprofit Facebook Guy who is unbelievably helpful. I often get lost trying to get the information I need directly from Facebook, so I use sites like this for a less stressful life.
Check out the video tutorial (only 3 and a half minutes) on customising the new pages. Even if you’ve been on Facebook for a while, now is a good time to make sure you’re using it to the fullest, so have a look at other sections, such as Newbies, for a refresh. I’ve got a couple of pages to change for people this week – here’s hoping all goes smoothly!