So, I’m in the throes of designing a new site and also needing to give feedback on another. Following my attendance at Web Fuelled for Business this week, it has certainly boosted my confidence to give the advice that I would normally have given, but now I can say categorically this is what Doug Richard thinks too!
Interestingly, I’ve found over the years the one thing that is surprisingly difficult to get people to change or buy into is colour usage. Regardless of what sites you demonstrate and how you explain what attracts the eyes, decisions on colour still seem to be subjective rather than scientific.
I’m paraphrasing Doug here, but he made it really simple to understand:
Whatever you want people to take action on (register; call you; buy etc), that needs to be in an obvious ‘foreground’ colour to catch the eye. The rest should be in a less obvious ‘background’ colour. Take a quick look at his bootcamp site and decide which are the take action/foreground highlights and what is left more understated in the background. Interesting, isn’t it?
Oh, and one last thing…don’t use a black background. Yuk.