Inbound Marketing – You Oughta Know…

I’ve just come across this video from HubSpot and loved it. I felt it summed up outbound and inbound marketing in a fantastically creative way, which should bring a smile to your face and also go some way to illustrate the changing dynamic of marketing today and the different strategies we need to adopt to stay afloat. Enjoy…

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Say it on camera

People buy from people. It’s a well known fact. If you’re selling online, whether it’s a product or service, testimonials can have a significant impact on turning a prospect into a customer. Words are great, but moving pictures are better. Here’s one I made earlier for Status Social following our intensive three day kick-start to the BTEC Level 3 Award in Social Media for Business. Enjoy 😉

Doug Richard’s School for Startups

Yesterday I met ex-Dragon Doug Richard and he gave me some straight forward, extremely useful feedback on a branding question I had. I jumped at the chance to ask him during a break at the Web Fuelled Business bootcamp at Sheffield’s Megacentre. He basically told me what I already knew, but to have it confirmed was music to my ears and ego.

The bootcamp was a superb event – and free! Doug and ex-Amazon executive James Dening conveyed an astonishing amount of information on all things web from SEO, SEM, SMM, E-commerce, Exporting, Adwords, Adsense, Remarketing and more!

Some of the bootcamp info reinforced my recent BTEC in Social Media for Business and some elements were completely new – how exciting: new stuff! Remarketing was especially relevant as I’ve just started an Adwords campaign. Remarketing basically drops cookies onto the computer of people who’ve previously visited your website and so when they next fire up a browser and visit a relevant site, your remarketing-targeted ad will, as if by magic, appear to them. This will keep happening until such times as you decide to switch it off. Well worth knowing about, don’t you think?